Hey there. I'm Gina Vaynshteyn and here's a little bit about myself and what I do.
I'm an editor and writer with 10 years of experience creating and optimizing content for the internet. I'm currently leading commerce strategy at Well+Good.
My focus is always on user engagement and experience, amazing content, and a diverse flow of traffic and revenue streams. For me, this batch of ingredients has always been the key to success.
I've held editorial leadership positions at HelloGiggles (acquired by Time Inc in 2015), First Media, O.school, and Scary Mommy (acquired by BDG) and have bylines in publications all over, including Glamour, Apartment Therapy, PEOPLE, The Financial Diet, and more.
Ultimately, I believe that high quality and optimized storytelling is the key to growth and reaching your audience in an impactful way. If your company is looking to expand/create their content arm, let's talk.